OVERVIEW OF PROJECT
Project : Pete’s Pros
Business Type: Local Painting Company
Website Objective: Pete’s Pros has painted thousands of homes & buildings in its days, but the one we’re most excited about painting is the one we’re painting today. Your home could be that home.
Immediate Challenge: The website’s backlinks were very low, so our first priority was to increase them to enhance its domain authority and improve the overall backlink profile.
The Importance of Mobile Friendliness,
Page Speed, and Backlinks in SEO
Ensuring your site is mobile-friendly is essential, as Google prioritizes mobile-first indexing. A responsive design improves user experience and boosts search engine rankings.
Fast-loading pages improve user satisfaction and reduce bounce rates, both of which positively affect SEO. Google uses page speed as a ranking factor, making optimization critical.
High-quality backlinks signal your site’s authority and relevance to search engines. The more reputable links you have, the better your chances of ranking higher in search results.
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Observation
Based on the Google PSI Core Web Vitals analysis, the mobile score is 60, and the desktop score is 70. Both scores are fairly decent.
02. Mobile Usability
Core Web Vitals
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Observation
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
BACKLINKS ANALYSIS
- 01. BACKLINKS
- 02. REFERRING DOMAIN
- 03. REFERRING IPs
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 29, as we can see from the attached screenshot.
Current Data
Previous Data
Overall Backlinks Graph
Current Record
Observation
There are 29 backlinks that have been indexed for this website, and the graph has increased, as we can see in the attached screenshot.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 22, as we can see from the attached screenshot.
Current Data
Previous Data
Overall Referring Domain Graph
Current Record
Observation
There are 22 referring domains that have been indexed for this website, and the graph has increased, as we can see in the attached screenshot.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 25, as we can see in the attach screenshot
Current Data
Previous Data
Page Authority
Referring Ips Analysis
Importance: Domain Authority is a measure of a website’s authenticity for ranking. As seen in the screenshot below, the Domain Authority is 6 and Page Authority Score is 15. Off-page SEO is a continuous process; by engaging in this, we can steadily gain authority day by day.
Current Data
Previous Data
