OVERVIEW OF PROJECT
Project : Critical Power Solutions
Business Type: Critical Power Solutions Provider (Specializing in Backup Power, Infrastructure Continuity, and Customized Power Solutions).
Business Objective: To provide fail-proof, customized critical power solutions that safeguard businesses against disruptions and ensure operational continuity during power failures or unforeseen equipment issues. The company aims to be a trusted partner in delivering tailored backup strategies that align with each client’s unique needs, enhancing connectivity, business resilience, and confidence in a rapidly evolving business environment.
Immediate Challenge: The traffic was quite low, and we need to increase website traffic organically through relevant queries.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the commercial keyword “critical power systems” is ranking in the 3RD position on the SERP.
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “critical power testing and maintenance” is ranking in the 7TH position on the SERP.
CONTENT FORMAT
"critical power services”
The keyword is successfully ranked in the 5TH position on Google SERP and is classified as a commercial keyword.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The homepage is ranking for the commercial keyword "critical power management"
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Observation
As per GTmetrix, the web performance is quite good. As shown in the attached screenshot, the performance score is 100%, the structure score is 99%, the LCP score is 558ms, and the CLS score is 0.01.
02. Mobile Usability
Observation
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Observation
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GCS Improvement after implement strategy:
- Total Clicks have improved from 6 to 34.
- Total Impressions have improved from 658 to 8.26K.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GA Improvement after implement strategy: (Traffic Acquisition)
- Total Sessions have improved from 68 to 85.
- Engaged Sessions have improved from 39 to 55.
- Engagement Rate have improved from 57.35% to 64.71%.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 1.8K, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 64, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 74, as we can see in the attach screenshot
Current Data
Current keywords that are ranking in the SERP
