OVERVIEW OF PROJECT
Project : CRW Flooring Depot
Business Type: Flooring, Tile, & Home Improvement
Business Objective: CRW Flooring Depot is a trusted name in tile, flooring, and home improvement solutions, proudly serving Metro Detroit, Westland, Southfield, and surrounding Michigan communities since 2002. With over two decades of experience, we’ve built our reputation on exceptional customer service, competitive pricing, and one of the largest selections of floor coverings in the region. Our mission is to deliver quality materials and expert guidance to help homeowners and contractors bring their renovation visions to life. At CRW Flooring Depot, your satisfaction is our top priority—every project, every time.
Immediate Challenge: Initially, there was no keyword ranking. Our main focus was to rank the keywords in the local region, as the website provides local services. We also completed all necessary local-based content optimization.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “tile store Southfield” is ranking in the 5th position on the SERP.
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword ” Quarry Tile Northville “ is ranking in the 1ST position on the SERP.
CONTENT FORMAT
"Porcelain Tiles Canton MI” The keyword is successfully ranked in the 3rd position on Google SERP and is classified as a local keyword.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The transactional local keyword ranks first for the term “Buy Porcelain Tile Dearborn'.
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
1st Position In SERP
3rd Position In SERP
8th Position In SERP
1st Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Core Web Vitals
As per GTmetrix, the web performance is quite good. As shown in the attached screenshot, the performance score is 100%, the structure score is 98%, the LCP score is 469ms, and the CLS score is 0.
02. Mobile Usability
Core Web Vitals
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Core Web Vitals
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Impressions Improvement:
User Acquisition:
- Total Users: Increased by 211.11% (from 108 to 336)
- New Users: Increased by 200% (from 108 to 324)
- Returning Users: Increased by 188% (from 25 to 72)
- Average Engagement Time per Active User: Slight increase of 1.37% (from 1m 29s to 1m 30s)
- Engaged Sessions per User: Improved by 9.66% (from 0.95 to 1.05)
Event Count: Jumped by 194.81% (from 1,234 to 3,638)
Traffic Acquisition:
- Sessions: Increased by 250.33% (from 151 to 529)
- Engaged Sessions: Increased by 235.58% (from 104 to 349)
- Total Impressions have improved from 314 to 6.46K.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 2.7K, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 255, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 300, as we can see in the attach screenshot
Current Data
