Kraken Crushed - Motorcity Digital Marketing

OVERVIEW OF PROJECT

Project : Kraken Crushed

Business Type: Construction Materials and Comprehensive Services Business Objective:Kraken Crushed Concrete is your one-stop destination for construction materials and recycling services, offering mobile on-site crushing for concrete, asphalt, dirt, and more, tailored to your project needs. We also provide a convenient dumping site for construction debris and offer transportation solutions, including pick-up services. Additionally, we rent out essential construction equipment such as sweeping units and water trucks, making us your trusted partner for all construction material and equipment requirements. Immediate Challenge: Initially, there was no keyword ranking. Our main focus was to rank the keywords in the local region, as the website provides local services. We also completed all necessary local-based content optimization.

SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR

At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.

All Recent Google Updates have been developed to satisfy that end

Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.

Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher

BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday

WHAT WE DID TO SATISFY SEARCHER'S INTENT

We Focused on the 3C’s of Search Intent

01

CONTENT
TYPE

02

CONTENT
FORMAT

03

ANGLE
TYPE

CONTENT TYPE

As we can see, the keyword “ Concrete Crusher For Hire Michigan ” is ranking in the 2nd position on the SERP.

CONTENT FORMAT

As we can see, the keyword “Crushed Concrete in Michigan” is ranking in the 2nd position on the SERP.

CONTENT FORMAT

"Concrete Recycling Michigan”
The keyword is successfully ranked in the 2nd position on Google SERP and is classified as a local keyword.

CONTENT ANGLE

HERE THE CONTENT ANGLE IS:

The Service page is ranking for the commercial keyword
"Sweepers for Rent Services in michigan"

UPDATE WEB SITE CONTENT

Updated updating information taking into account the latest changes in the subject or niche

Adding graphic content; optimization of texts for new/missed requests

Update the date

WHATS THE RESULT AFTER SEO ?

1st Position In SERP

5th Position In SERP

5th Position In SERP

1st Position In SERP

OPTIMIZE FOR CORE WEB VITALS

IMPLEMENT A FLAT SITE STRUCTURE

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Organic Search Performance Summary:

Here’s a summary based on the Google Search Console performance data for the website krakencrushed.com over the last 3 months:

Total Clicks: 258 (an increase from 102 in the previous 3 months)
Total Impressions: 17.7K (up from 5.51K in the previous period)
Average Position: Improved to 33.2, up from 45.3

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Backlinks Analysis

Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.

The current score stands at 473, as we can see from the attached screenshot.

Current Data

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Referring Domain Analysis

Importance: This includes all unique external domains that are linking to your website.

The current score stands at 101, as we can see from the attached screenshot.

Current Data

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Referring Ips Analysis

Importance: This score provides information about all the individual IPs used around the world to link to your site

The current Referring IPs score is 112, as we can see in the attach screenshot

Current Data