OVERVIEW OF PROJECT
Project : Peaktraining
Business Type: Performance & Strength Training, Soccer Clinics & Soccer Camps, Private Training, Small Group Training
Business Objective: To provide a specialized 8-week training program that enhances individual player development by improving technical skills, movement off the ball, and confidence. Our goal is to transform the way players move with and without the ball, ensuring measurable improvements in core strength, functional movement, and technical proficiency. Through a structured and personalized training approach, we aim to empower athletes with the skills necessary for higher-level performance and long-term success in the game.
Immediate Challenge: Website traffic was very low, and we need to increase it organically by targeting relevant queries.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the Commercial keyword “peak soccer” is ranking in the 3 rd position on the SERP.
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “peak training” is ranking in the 3rd position on the SERP.
CONTENT FORMAT
"peak training MI”
The keyword is successfully ranked in the 1st position on Google SERP and is classified as a information keyword.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The homepage is ranking for the local keyword
"peak fitness marquette"
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
7th Position In SERP
1st Position In SERP
3rd Position In SERP
3rd Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm has been enhancing the importance of behavioral factors since its rollout in 2021. The impact of indicators such as page loading speed, visitor data security, usability, and overall user experience continues to grow, with ongoing refinement in 2022 and beyond.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
Mobile Usability
Core Web Vitals
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Observation
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
SEMRUSH Improvement after implement strategy:
After working on the area, the SEMrush organic traffic score has improved and is now 118.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 1.8K, as we can see from the attached screenshot.
Current Data
Previous Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 41, as we can see from the attached screenshot.
Current Data
Previous Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 46, as we can see in the attach screenshot
Current Data
Previous Data
Top Keywords Ranking in Positions 1 to 20 on SERP
