OVERVIEW OF PROJECT
Project : RM Remodeling.
Business Type: Home Remodeling.
Business Objective: RM Remodeling, founded by Roland Meci, is a premier remodeling company that has proudly served the Metro Detroit area for over 10 years. With a strong foundation in construction and remodeling, we have transformed homes throughout Oakland, Wayne, Livingston, and Washtenaw counties in Southeastern Michigan.
Immediate Challenge: Initially, there was no keyword ranking. Our main focus was to rank the keywords in the local region, as the website provides local services. We also completed all necessary local-based content optimization.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “Home remodeling in Milford, MI” is ranking in the 3rd position on the SERP.
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “Remodeling contractors in New Hudson” is ranking in the 1st position on the SERP.
CONTENT FORMAT
"South Lyon home remodeling”
The keyword is successfully ranked in the 2nd position on Google SERP and is classified as a local keyword.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The service area page ranks first for the local keyword "Full home renovation in New Hudson, MI”.
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
1st Position In SERP
1st Position In SERP
5th Position In SERP
6th Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Core Web Vitals
02. Mobile Usability
Core Web Vitals
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Core Web Vitals
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Impressions Improvement:
- Total Impressions have improved from 314 to 6.46K.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 341, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 101, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 115, as we can see in the attach screenshot
Current Data
Last 3 Months' Rank Progress
