OVERVIEW OF PROJECT
Project : Safe Keeping Storage
Business Type: Full Service Storage Facility & Truck Rental Service.
Business Objective: At Safe Keeping Storage, we pride ourselves on offering convenient and affordable storage solutions to meet all of your needs. Whether you need a small unit to store seasonal decorations, or you require a larger unit to store furniture during a move, we have the perfect storage unit for you. Our state-of-the-art facility is also locally-owned and operated, ensuring that you receive personalized service and top-notch security for your belongings.
Immediate Challenge: Initially, there was no keyword ranking. Our main focus was to rank the keywords in the local region, as the website provides local services. We also completed all necessary local-based content optimization.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “Secure self-storage in Southfield” is ranking in the 1st position on the SERP.
CONTENT FORMAT
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword ” Retail inventory storage Southfield “ is ranking in the 2nd position on the SERP.
CONTENT FORMAT
" Storage Truck Detroit Mi”
The keyword is successfully ranked in the 1st position on Google SERP and is classified as a local keyword.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The transactional intent local keyword ranks 3rd for the term “Affordable self-storage Southfield, MI”.
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
3rd Position In SERP
10th Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Observation
Both the mobile and desktop performance scores are very good. The mobile score of 72 falls within the acceptable range. The desktop score of 94 reflects excellent optimization, ensuring a fast and smooth user experience. Overall, the website is performing well across both devices.
02. Mobile Usability
Observation
The website is responsive and mobile-friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Observation
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Organic Search Performance Summary:
Traffic Acquisition:
- Sessions: Increased from 18 to 102 — a 466.67% growth
- Engaged Sessions: Rose from 11 to 64 — a 481.82% increase
- Engagement Rate: Improved slightly from 61.11% to 62.75% — a 2.67% gain
User Acquisition:
- Total Users: Grew from 11 to 51 — up 363.64%
- New Users: Increased from 11 to 48 — up 336.36%
- Returning Users: Jumped from 1 to 13 — a massive 1,200% growth
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 1380, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 205, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 247, as we can see in the attach screenshot
Current Data
