OVERVIEW OF PROJECT
Project : Vito's Lincoln Park
Business Type: Vito’s Italian Restaurant and Bar.
Business Objective: To provide delicious and high-quality pizza, pasta, subs, and burgers while ensuring exceptional customer service, a welcoming atmosphere, and competitive pricing for the Taylor, MI community.
Immediate Challenge: The traffic was very low, and we need to increase website traffic organically through food-related and local restaurant intent-based queries.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the navigational keyword “vitos lincoln park” is ranking in the 1st position on the SERP.
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “pizza lincoln park michigan” is ranking in the 1 st position on the SERP.
CONTENT FORMAT
"restaurants lincoln
park mi”
The keyword is successfully
ranked in the 3rd position on
Google SERP and is classified
as a Informational keywords.
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The homepage is ranking for the local and commercial intent-based keyword
“pizza delivery lincoln park mi”.
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
1st Position In SERP
1st Position In SERP
1st Position In SERP
1st Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Observation
According to the Golole PSI Core Web Vitals analysis, the mobile score is 70 out of 100, and the desktop score is 90 out of 100. Both scores are very good.
02. Mobile Usability
Observation
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Observation
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GCS Improvement after implement strategy: (3 Months)
- Total Clicks have improved from 1.04K to 1.07K.
- Total Impressions have improved from 53.4K to 69.6K.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GA Improvement after implement strategy: (3 Months) (Traffic Acquisition)
- Total Users have improved from 2409 to 2491.
- New Users have improved from 2335 to 2394.
- Returning Users have improved from 648 to 695.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 770, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 97, as we can see from the attached screenshot.
Current Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 129, as we can see in the attach screenshot
Current Data
Top Keywords Ranking in Positions 1 to 20 on SERP
