OVERVIEW OF PROJECT
Project : Gold Buy Pawn
Business Type: Pawn shop and jewelry retailer specializing in gold, silver, diamonds, and jewelry repairs.
Business Objective: To provide reliable and trustworthy jewelry buying, selling, trading, and repair services while offering a wide selection of quality jewelry at competitive prices.
Immediate Challenge: The traffic was very low, and we need to increase website traffic organically, solely through Pawn shop and jewelry related queries.
SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
WHAT WE DID TO SATISFY SEARCHER'S INTENT
We Focused on the 3C’s of Search Intent
01
CONTENT
TYPE
02
CONTENT
FORMAT
03
ANGLE
TYPE
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the transactional keyword “pawn shop sell gold in Novi” is ranking in the first position on the SERP
CONTENT TYPE
- BLOG POST
- PRODUCT PAGE
- CATEGORY PAGE
- LANDING PAGE
As we can see, the keyword “scrap gold Novi MI” is ranking in the first position on the SERP.
CONTENT FORMAT
"Sell Your Gold in Novi”
The keyword is successfully ranked in the 3rd position on Google SERP and is classified as a transactional keyword
CONTENT ANGLE
HERE THE CONTENT ANGLE IS:
The homepage is ranking for the transactional keyword "buy gold in Novi"
UPDATE WEB SITE CONTENT
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Update the date
WHATS THE RESULT AFTER SEO ?
2nd Position In SERP
1st Position In SERP
1st Position In SERP
1st Position In SERP
OPTIMIZED USER EXPERIENCE
Google’s Page Experience algorithm has been enhancing the importance of behavioral factors since its rollout in 2021. The impact of indicators such as page loading speed, visitor data security, usability, and overall user experience continues to grow, with ongoing refinement in 2022 and beyond.
- 01. Core Web Vitals
- 02. Mobile Usability
- 03. Crawl Depth & Easy Website Navigation
01. Core Web Vitals
Core Web Vitals
As per GTmetrix, the web performance is quite good. As shown in the attached screenshot, the performance score is 82%, the structure score is 99%, the LCP score is 314ms, and the CLS score is 0
02. Mobile Usability
Core Web Vitals
The website is responsive and mobile friendly.
- The text on the page is easy to read.
- The viewport is set correctly.
03. Crawl Depth & Easy Website Navigation
Core Web Vitals
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
OPTIMIZE FOR CORE WEB VITALS
- 01. Reduce Javascript execution
- 02. Implement lazy loading
- 03. Optimize and compress images
- 04. Provide proper dimensions for images and embeds
- 05. Improve server response time
IMPLEMENT A FLAT SITE STRUCTURE
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GCS Improvement after implement strategy: (3 Months)
- Total Clicks have improved from 251 to 343.
- Total Impressions have improved from 7.87K to 13.9K
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
GCS Improvement after implement strategy: (6 Months)
- Total Clicks have improved from 419 to 594.
- Total Impressions have improved from 12.2K to 21.8K.
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Backlinks Analysis
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 2.2K, as we can see from the attached screenshot.
Current Data
Previous Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Domain Analysis
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 162, as we can see from the attached screenshot.
Current Data
Previous Data
SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?
Referring Ips Analysis
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 204, as we can see in the attach screenshot
Current Data
Previous Data
Last 3 Months' Rank Progress
