Business Objective: The sole objective of the project is to help in traffic acquisition and help in extreme brand exposure. Sole objective is to acquire more organic monthly sessions with vast SERP exposure with high conversion rate.
Immediate Challenge: most of the traffic were generated through paid search and the organic visibility was low. Our main focus was increasing the organic visibility of the site
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
We Focused on the 3C’s of Search Intent
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.