Business Type: Vito’s Italian Restaurant and Bar.
Business Objective: To provide delicious and high-quality pizza, pasta, subs, and burgers while ensuring exceptional customer service, a welcoming atmosphere, and competitive pricing for the Taylor, MI community.
Immediate Challenge: The traffic was very low, and we need to increase website traffic organically through food-related and local restaurant intent-based queries.
At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.
All Recent Google Updates have been developed to satisfy that end
Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.
Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher
BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday
We Focused on the 3C’s of Search Intent
As we can see, the transactional keyword “pizza in taylor mi” is ranking in the 2 nd position on the SERP
As we can see, the keyword “italian restaurants in taylor mi” is ranking in the 6 th position on the SERP.
Updated updating information taking into account the latest changes in the subject or niche
Adding graphic content; optimization of texts for new/missed requests
Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.
According to the Golole PSI Core Web Vitals analysis, the mobile score is 83 out of 100, and the desktop score is 94 out of 100. Both scores are very good.
The website is responsive and mobile friendly.
The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.
Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.
The current score stands at 357 , as we can see from the attached screenshot.
Importance: This includes all unique external domains that are linking to your website.
The current score stands at 69, as we can see from the attached screenshot.
Importance: This score provides information about all the individual IPs used around the world to link to your site
The current Referring IPs score is 81, as we can see in the attach screenshot
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