Motorcity Digital Marketing

OVERVIEW OF PROJECT

Project : Vito's Italian Restaurant

Business Type: Vito’s Italian Restaurant and Bar.

Business Objective: To provide delicious and high-quality pizza, pasta, subs, and burgers while ensuring exceptional customer service, a welcoming atmosphere, and competitive pricing for the Taylor, MI community.

Immediate Challenge: The traffic was very low, and we need to increase website traffic organically through food-related and local restaurant intent-based queries.

SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR

At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.

All Recent Google Updates have been developed to satisfy that end

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Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.

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Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher

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BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday

WHAT WE DID TO SATISFY SEARCHER'S INTENT

We Focused on the 3C’s of Search Intent

01

CONTENT
TYPE

02

CONTENT
FORMAT

03

ANGLE
TYPE

CONTENT TYPE

As we can see, the transactional keyword “pizza in taylor mi” is ranking in the 2 nd position on the SERP

CONTENT TYPE

As we can see, the keyword “italian restaurants in taylor mi” is ranking in the 6 th position on the SERP.

CONTENT FORMAT

"best pizza in taylor mi”
The keyword is successfully ranked in the 3rd position on Google SERP and is classified as a Commercial keywords.

CONTENT ANGLE

HERE THE CONTENT ANGLE IS:

The homepage is ranking for the local and navigation intent-based keyword
“Vito's Lincoln Park” .

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UPDATE WEB SITE CONTENT

Updated updating information taking into account the latest changes in the subject or niche

Adding graphic content; optimization of texts for new/missed requests

Update the date

WHATS THE RESULT AFTER SEO ?

2nd Position In SERP

8th Position In SERP

2nd Position In SERP

9th Position In SERP

OPTIMIZED USER EXPERIENCE

Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.

01. Core Web Vitals

Observation

According to the Golole PSI Core Web Vitals analysis, the mobile score is 83 out of 100, and the desktop score is 94 out of 100. Both scores are very good.

02. Mobile Usability

Observation

The website is responsive and mobile friendly.

  1. The text on the page is easy to read.
  2. The viewport is set correctly.

03. Crawl Depth & Easy Website Navigation

Observation

The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.

OPTIMIZE FOR CORE WEB VITALS

IMPLEMENT A FLAT SITE STRUCTURE

flat vs deep

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

GCS Improvement after implement strategy: (3 Months)

  1. Total Clicks have improved from 2.17K to 2.63K.
  2. Total Impressions have improved from 33.9K to 63.2K

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

GA Improvement after implement strategy: (3 Months) (Traffic Acquisition)

  1. Sessions have improved from 2851 to 3063.
  2. Engaged Sessions have improved from 2084 to 2245.
  3. Engagement Rate have improved from 73.1% to 73.29%.

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Backlinks Analysis

Importance: These are all individual external links to your site, which represents the second most important ranking factor in Google.

The current score stands at 357 , as we can see from the attached screenshot.

Current Data

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Referring Domain Analysis

Importance: This includes all unique external domains that are linking to your website.

The current score stands at 69, as we can see from the attached screenshot.

Current Data

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Referring Ips Analysis

Importance: This score provides information about all the individual IPs used around the world to link to your site

The current Referring IPs score is 81, as we can see in the attach screenshot

Current Data

Top Keywords Ranking in Positions 1 to 20 on SERP

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