Motorcity Digital Marketing

OVERVIEW OF PROJECT

Project: Vito's Italian Restaurant

Business Type: Restaurant

Business Objective: The sole objective of the project is to help in traffic acquisition and help in extreme brand exposure. Sole objective is to acquire more organic monthly sessions with vast SERP exposure with high conversion rate.

Immediate Challenge: most of the traffic were generated through paid search and the organic visibility was low. Our main focus was increasing the organic visibility of the site

SEARCH INTENT IS THE NUMBER ONE RANKING FACTOR

At its Essence, Search Engines have one singular purpose: to serve the best possible result to a searcher’s query. In other words, satisfy every user’s search intent.

All Recent Google Updates have been developed to satisfy that end

object

Panda Update helped in getting rid of low quality duplicate content ranking in SERPs. All Recent Google Updates have been developed to satisfy that end.

object

Rank Brain was a step forward in Google to leverage AI to match the context and words in the query and rank relevant pages higher

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BERT algorithm allowed google to deeply understand the context of search queries and answer billions of questions asked everyday

WHAT WE DID TO SATISFY SEARCHER'S INTENT

We Focused on the 3C’s of Search Intent

01

CONTENT
TYPE

02

CONTENT
FORMAT

03

ANGLE
TYPE

CONTENT TYPE

CONTENT FORMAT

"HOW-TO” GUIDES STEP-BY-STEP TUTORIALS PRODUCT POSTS OPINION PIECES REVIEWS COMPARISON

CONTENT ANGLE

HERE THE CONTENT ANGLE IS:

"vito's pizza near me"

object

UPDATE WEB SITE CONTENT

Updated updating information taking into account the latest changes in the subject or niche

Adding graphic content; optimization of texts for new/missed requests

Update the date

WHATS THE RESULT?

OPTIMIZED USER EXPERIENCE

Google’s Page Experience algorithm will continue to increase the value of behavioral factors in 2022. From February 2022, the impact of indicators such as page loading speed, visitor data security, usability quality, and overall user experience will increase.

OPTIMIZE FOR CORE WEB VITALS

CHECK WHETHER WEBSITE IS MOBILE USABLE?

CHECK WHETHER WEBSITE CRAWL DEPTH?

IMPLEMENT A FLAT SITE STRUCTURE

flat vs deep

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

DA & PA Checker:

Now

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