AI Overviews, ChatGPT, and Perplexity: How Michigan Businesses Can Adapt Their Search Strategy

Users are searching in a different way. No longer is everyone limited to traditional Google results to discover businesses, to compare services and products, to research products, or to answer complicated questions. Google AI Overviews allows for information to be summarized right on the search results page, and ChatGPT and Perplexity can give conversational answers […]