Why Your Google My Business Listing Isn’t Getting Calls (And How to Fix It)

If your Google My Business (GMB) listing isn’t bringing in calls, you’re not alone. Many business owners set up their GMB profile expecting a flood of inquiries, only to hear crickets. The truth is, just having a listing isn’t enough—you need to optimize it for visibility, engagement, and conversions.

In this guide, we’ll break down why your GMB listing isn’t working and, more importantly, how to fix it so potential customers actually call you. Whether you run a local shop or offer specialized SEO Services Arizona businesses rely on, these strategies will help you turn your GMB profile into a powerful lead-generation tool.

Why Your GMB Listing Isn’t Getting Calls

1. You’re Not Ranking High Enough in Local Search

Your GMB listing won’t generate calls if people can’t find it. Google’s local search algorithm considers three key factors:

Relevance – Does your listing match what the user is searching for?

Distance – How near is your business to the person searching?

Prominence – How well-known and trusted is your business according to Google?

If your business is buried under competitors in search results, potential customers will never see your listing, let alone call you.

2. Your Contact Information Is Incomplete or Incorrect

Nothing kills trust faster than outdated or incorrect contact details. If your phone number is missing, has typos, or doesn’t match your website, Google may not show your listing—or worse, customers might call a disconnected number and give up on your business.

3. Your Business Has Poor or No Reviews

Google favors businesses that have strong ratings and consistent reviews. If your competitors have dozens of 5-star reviews while you have only a handful (or worse, none), customers will choose them over you.

4. Your Photos Are Low Quality or Missing

People want to see what they’re getting. If your GMB listing has no photos or poorly lit, blurry images, it may drive potential customers away. Businesses with high-quality images get 42% more direction requests and 35% more click-throughs to their website than those without.

5. Your Business Description Is Weak or Nonexistent

Google allows you to write a 750-character business description. If yours is missing or stuffed with keywords instead of valuable information, people won’t feel compelled to call.

6. Your GMB Category and Attributes Aren’t Optimized

Google lets you choose a primary business category (e.g., “Plumber” or “Digital Marketing Agency”) and additional attributes (like “Women-led” or “24/7 Service”). If your category is too broad or inaccurate, Google won’t connect you with the right audience.

7. Your Posts and Updates Are Stale

Think of GMB as a social media profile for your business. If you haven’t posted updates, promotions, or events in months, your listing may look inactive. Regular updates signal to Google (and customers) that your business is active and engaged.

8. Your Website and GMB Aren’t Linked Properly

Your GMB listing should seamlessly connect to your website, social media, and other online properties. If your website isn’t properly linked or has conflicting information, Google might suppress your listing in search results.

How to Fix Your GMB Listing and Start Getting Calls

1. Optimize Your Business Information

Ensure your name, address, and phone number (NAP) are accurate and consistent across all platforms (GMB, website, social media, and directories).

Use a local phone number instead of a toll-free number for better local SEO.

Add your business hours, including holiday hours, to avoid confusing potential customers.

2. Get More (and Better) Reviews

Encourage satisfied customers to leave reviews.

Respond to all reviews (both positive and negative) to show engagement.

Avoid fake reviews—Google is cracking down on spam and removing suspicious reviews.

3. Upload High-Quality Photos and Videos

Add at least 5-10 high-quality images of your storefront, team, and services.

Update photos regularly to keep your profile fresh.

Include a video walkthrough or customer testimonials for more engagement.

4. Use the Right Business Categories and Attributes

Choose the most specific and relevant primary category for your business.

Select additional categories and attributes that enhance your listing’s visibility.

Example: If you offer SEO Services Arizona, don’t just list “Marketing Agency”—be specific with “SEO Agency” or “Internet Marketing Service.”

5. Write a Strong Business Description

Clearly explain what you do, who you help, and why you’re the best choice.

Include important keywords naturally (but avoid stuffing).

Example: “Looking for expert SEO Services in Arizona? We help businesses rank higher on Google, attract local customers, and drive more sales.”

6. Post Regular Updates and Offers

Use the Posts feature to share promotions, events, blog posts, and industry news.

Post at least once a week to stay active and improve engagement.

Example: Share case studies or success stories from clients who benefited from your SEO Services Arizona.

7. Add a Call-to-Action (CTA) Button

Enable the “Call Now” button to make it easy for customers to contact you.

Use appointment booking or message features to encourage more interactions.

8. Monitor Insights and Adjust Your Strategy

Check your GMB Insights to see how people find and interact with your listing.

Adjust your strategy based on which keywords, photos, or posts are performing best.

Why Work with Motorcity Digital Marketing?

At Motorcity Digital Marketing, we specialize in helping local businesses increase visibility, drive traffic, and convert leads into paying customers. We know how competitive the market is, especially in Arizona, which is why our SEO Services Arizona are tailored to help your business rank higher, attract more local customers, and ultimately, get more phone calls.

Our team of experts will audit your Google My Business listing, optimize it for local search, and implement a custom SEO strategy designed to bring real results. Whether you need help with GMB optimization, local SEO, or full-scale digital marketing, we’ve got you covered.

Final Thoughts

If your Google My Business listing isn’t getting calls, don’t panic—there are plenty of ways to fix it. By optimizing your listing with accurate information, high-quality visuals, engaging posts, and a solid review strategy, you can turn GMB into a lead-generating machine.

And if you need expert help? Motorcity Digital Marketing is here to make sure your business gets found, gets noticed, and gets those phone calls. Contact us today and let’s boost your local SEO game!

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